Statewide Poll Finds Three-Fourths of Pennsylvania Residents Likely to Shop for New Electricity Supplier to Save 10 Percent
Research Sponsored by Constellation Energy Reinforces Consumer Demand
For Electric Choice Savings for Pennsylvania Homeowners, Renters
A new statewide poll from Terry Madonna Opinion Research shows 78
percent of Pennsylvania residents would consider switching to a
competitive electricity provider if it meant they could save about 10
percent on the electricity generation portion of their utility bill.
The fall 2011 telephone poll of 801 Pennsylvania adults, commissioned by
Constellation Energy (NYSE: CEG), one of the nation's leading
electricity suppliers, found that more than three-fourths of those
polled are very likely or somewhat likely to choose a new supplier if
they can reap savings of 10 percent or more.
"Given the challenges of today's economy, Pennsylvanians clearly are
motived by the ability to save money — and if they're convinced they can
save over a long period of time, they'll switch their electric
supplier," said pollster Terry Madonna. "It's clear more education needs
to be done, because while nine out of 10 Pennsylvanians are aware they
can change suppliers, our poll found that less than half have actually
looked into changing."
Madonna, director of the Center for Politics and Public Affairs at
Franklin & Marshall College in Lancaster, said 88 percent of
Pennsylvanians said they were aware that they can shop for and change
their electric supplier; 45 percent have looked into actually changing.
The state Public Utility Commission (PUC) reports that 23 percent of
Pennsylvania residential consumers have changed electricity suppliers.
The poll found that of those Pennsylvanians who looked into changing
their supplier, almost half had visited www.PAPowerSwitch.com
sponsored by the state PUC to learn more about electric suppliers. And
nearly nine in ten visitors to the site thought it was easy to use and
"This poll reinforces the strong leadership role the state of
Pennsylvania has played in helping to educate consumers so they can reap
the many benefits that are available in the competitive electric
market," said David Fein, vice president and director of Retail Energy
Policy for Constellation Energy. "Whether you are interested in price
certainty, the opportunity for savings, innovative products and
services, renewable or green energy options, you can find those in the
competitive retail electric market," Fein said.
"More states should follow Pennsylvania's lead by making customer
education and outreach a high priority as part of the development of the
competitive retail market," Fein said, noting that business customers
have been shopping and saving in the competitive marketplace for years
but sustained educational outreach is critical to ensure more homeowners
and renters become aware of these same opportunities.
Constellation Energy launched its residential offering in the Greater
Philadelphia region this summer in the PECO service territory with
multiple direct mail offers to 650,000 homeowners and renters.
Constellation sells power to thousands of commercial, industrial and
government customers in Pennsylvania, and has been active in the state
since the onset of electric competition.
Constellation Energy, which serves two-thirds of Fortune 100 companies,
can help customers save by offering power prices that reflect today's
low wholesale costs when compared to standard utility rates. Consumers
may learn more about the company's electricity savings at home.constellation.com.
Residential consumers who choose an alternative electricity supplier
will continue to have their power delivered by their electric utility
and will continue to contact their electric utility for queries about
The telephone survey of 801 Pennsylvania adults was conducted during
September, 2011. The survey was designed by Terry Madonna Opinion
Research at the Center for Politics and Public Affairs at Franklin &
Marshall College in Lancaster, Pa., and the interviewing was conducted
by First Contact of Rehoboth, Delaware. The sample error for the total
sample is plus or minus 3.5 percent. Telephone numbers for the survey
were generated via random digit dialing. Respondents were randomly
selected from within each household. The final sample was weighted (age,
education, race, region, and gender) to correct for differential
probabilities of selection and non-response using an iterative weighting
About Constellation Energy
Constellation Energy (www.constellation.com)
is a leading competitive supplier of power, natural gas and energy
products and services for homes and businesses across the continental
United States. It owns a diversified fleet of generating units, totaling
approximately 12,000 megawatts of generating capacity, and is a leading
advocate for clean, environmentally sustainable energy sources, such as
solar power and nuclear energy. The company delivers electricity and
natural gas through the Baltimore Gas and Electric Company (BGE), its
regulated utility in Central Maryland. A FORTUNE 500 company
headquartered in Baltimore, Constellation Energy had revenues of $14.3
billion in 2010.
Maureen Brown, 410-470-7433
Sandra Brummitt, 410-470-6440
Source: Constellation Energy
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